2019 COOC Annual Member Meeting Presentations
Friday, March 22
- What the Latest Research Tells Us
Dan Flynn, UC Davis Olive Center - Olive Oil Commission of California Update
Adam Englehardt, OOCC Board, Boundary Bend Olives - U.S. Capitol Update
Kimberly Houlding, American Olive Oil Producers Association - Olive Oil Chemistry for Non-Chemists by a Non-Chemist
David Garci-Aguirre, Corto Olive Oil - A Global Visit: Sensory Session with 2018 Harvest Oils from Europe
Nancy Ash, Strictly Olive Oil, COOC Sensory Panel
Saturday, March 23
- Keynote Address: The Future of the California Brand
Alan Hilburg, Hilburg Associates - Choosing Your Online Marketing Strategy
Linda Sikorsky, Market Hall Foods
Sara Feinberg, Donsuemor
Daegan Stafford-Crews, Market Hall Foods
Karen Bond, Bondolio Olive Oil - Why EVOO Matters’ Communicating Health Benefits
Dr. Mary Flynn, Brown University and Miriam Hospital (Download PDF) - FSMA Updates and Key Dates
Mary Mori, California Olive Ranch - Nutritional Aspects of Extra Virgin Olive Oil
Natalia Ruiz, Modern Olives - Sustainability & California’s March to Carbon Neutrality
Caroline Taylor, Earthshift Global
Recommendations for Smoke and Fire Tainted Olives
2017 COOC Annual Member Meeting Presentations
- Agenda
- List of Presenters
We are grateful to our talented and informed group of presenters for sharing this information.
Friday March 10
- Small Producers Panel: Small-Scale Challenges and Successes
Pat Calvert (Moderator), Carolyn Shaffer, Art Kishiyama - Blending for Balance: Practicum & Discussion
Nancy Ash, David Garcia-Aguirre - Evaluation Methods and Quality
Carlos Machado - Retail Ready: How to Reach Your Target Market
Alli Ball - Best Practices: Storage Challenges and Solutions
Chris Calvert - Updates from AOOPA, OOCC and UC Davis Olive Center
Kimberly Houlding, Brady Whitlow and Selina Wang
Saturday March 11
- Keynote Speaker: Specialty Foods in 2017: What’s Selling, Who Is Buying and Why
Ron Tanner (Specialty Food Association, VP Industry Affairs) - COOC Marketing Update
Lisa Pollack, Kelsey Maher - Taste Panel and Certification Update
Dean Wilkinson, Lisa Pollack, Norbert Niederhauser - Notes from the Field: Crop Management and Milling
Brian Mori (Moderator), Ciriaco Chavez, David Olander, Mike Coldani - California as a Brand: A Built-In Advantage
Nick Matteis (Moderator), Lisa Pollack, Ruth Mercurio - A Comparison: Health Benefits of Various Oils and Fats
Chris Calvert - Sensory Seminar: Comparative Tasting of California and European Oils
Sandy Sonnenfelt (Moderator), Orietta Gianjorio, Dean Wilkinson - Parallel Universes: Exploring the Worlds of Coffee and Chocolate
Kathryn Tomajan (Moderator), Norbert Niederhauser, Zohara Mapes Bediz - New Regulations and Requirements: FSMA
Mary Bolton
2016 COOC Annual Member Meeting Presentations
Friday April 1
- Small Producers Panel: Effective Practices & Economics for Small-Scale Production
Yannis Toutountzis (Moderator), Pamela Marvel, Milagros Castro, Pat Calvert - Social Media: Optimize Your Message
Dewey Lucero (Moderator), Janell Pekkain, Aga Simpson, Roberta Klugman - Pest Control and Field Management
Thom Curry (Moderator), Brian Mori, Pamela Marvel, Chris Calvert - Meet Industry Representatives
Dan Flynn (UC Davis Olive Center), Kimberly Houlding (AOOPA) and Jeff Colombini (Olive Oil Commission of California) - Sensory Class: Defect Training
Dean Wilkinson (Moderator), Louie Gonzalez, Fran Gage - Quality Olive Oil with Water Deficits
Liliana Scarafia (Moderator), Milagros Castro, Pamela Marvel, Thom Curry - COOC Resources: Member Forum
Patty Darragh, Lisa Pollack - Competitions: Learn from the Judges
Dean Wilkinson (Moderator), Nancy Ash, Orietta Gianjorio
Saturday April 2
- Keynote Speaker: Building a CA GROWN Community
Nick Matteis (California Grown, Executive Director) - COOC Marketing Update
Lisa Pollack (COOC Marketing Director) - COOC Taste Panel and Seal Certification Update
Dean Wilkinson (COOC Taste Panel Leader) - Notes from the Field: Harvesting Temperatures
Adam Englehardt (Moderator), Brian Mori, Thom Curry - Irrigation Trials and Research
Brian Hockett - Miller’s Forum
Bob Singletary (Moderator), Thom Curry, Kathryn Tomajan, Emilio de la Cruz, Pablo Voitzuk - Packaging and Design: Requirements and Refinement
Nancy Ash (Moderator), Kimiko Chan, Sara Feinberg - A Client’s Guide to Working with Designers (checklist)
Kimiko Chan - Specialty Food and Consumer Trends: The Year Ahead, Where Are We Headed?
Ron Tanner (Moderator), Kathryn Tomajan, Ruth Mercurio, Maria Reyes - 2016 Specialty Food Association Report: The State of the Specialty Food Industry
Ron Tanner
Summer 2015 Olive Fruit Fly Management Webinar
- Webinar: Olive Fruit Fly Management
Powerpoint presentation for an informational webinar hosted by COOC with presentations by Dr. Frank Zalom (UC Davis), Jim Allan (Solano County Ag Commission) and a panel of COOC producers. August 19, 2015
2015 COOC Annual Member Meeting Presentations
Quality Matters: Best Practice for Olive Groves (Friday Seminar)
- Best Practices for Harvest Timing, Harvest & Fruit Handling
Adam Englehardt, Boundary Bend Limited - Understanding Olive Oil Grades and Quality Parameters
Natalia Ruiz, Modern Olives
2015 Annual Member Meeting General Session (Selected)
- Keynote Speaker: Doing It Right: Key Strategies of Successful Agribusinesses
Dan Block, D.W. Block & Associates - Consumer Trends: Exploring the Truths and Myths:
- Better Homes and Gardens Food Factor Consumer Report
Nancy Wall Hopkins, Senior Deputy Editor, Food and Entertaining, Better Homes and Gardens - Specialty Food Association Today’s Specialty Food Consumer Report
Ron Tanner, VP of Philanthropy, Government and Industry Relations
Best Practice for Groves: Field Notes for Oil Quality:
- Field Notes for Oil Quality
Brian Mori, Grower Relations Manager, California Olive Ranch - Field Notes for Oil Quality
Yannis Toutountzis, Director of Viticulture, Matchbook Wine Co.
2014 COOC Annual Member Meeting Presentations (Selected)
- Keynote Speaker: Building a Brand in a Crowded Marketplace
Maria Reyes, KeHE Distributors - UC Davis Olive Center Update and Sensory Quality Control
Sue Langstaff - Irrigation and Water Management
Adam Englehardt - Olive Oil and Health: We Are What We Eat
Dr. Stephen Brabeck
2014 COOC Marketing Symposium, March 21 at UC Davis
- Branding
Mike Rolph, MJR Creative - Social Business Intelligence
Bradley Fitzhenry, MJR Creative - Pricing Your Product
Nancy Ash, Strictly Olive Oil - Packaging
Nancy Ash, Strictly Olive Oil